All About Your 3G Internet Service

In the technology circle, there is much hue and cry about 3G internet services. It is a known fact to everyone that 3G stands for "3rd Generation", but very few are aware of this technology from its core. Basically, it's an initiative taken by the International Telecommunication Union to create a global wireless standard for mobile internet access. However, it requires a minimum mobile internet access speed which is comparable to DSL (Digital Subscriber Line) internet speed. To meet the technology standards, there needs to be high-volume voice services.

Unlike its predecessor 2G (2nd Generation) technology, which was discovered around voice applications including talking, call-waiting and voicemail, 3G technology emphasizes on internet and multimedia based applications that facilitate web browsing, music downloads, video conferencing etc. However, to access 3G network, your device need to support an information transfer rate of at least 200 Kbit / s. With the increased demand for high-speed internet services, the popularity of 3G is also surmounting. The technology has multiple benefits to offer, some of which are discussed below:

High-speed Internet on the Go: Before the advent of this technology, it was almost a dream to get access to high-speed internet on the go. Modern developments in mobile technology coupled with 3G has created great opportunities for users to surf internet at a blazing fast speed, even while they are traveling.

Reaches Remotest Corners: It's easy to find 3G access at places where wired connectivity is difficult to install. This helps minimize the gap in internet access in rural areas or areas with limited connectivity. The speed sometimes exceeds the speed of dial-up internet services.

Affordability: 3G standards benefited the rural people to a great extent. While it's expensive to set up wired connections at homes, the wireless internet costs less and offer better speed to the users. With the development of this telecommunication technology, users can now get high-speed connectivity even on their mobile devices.

Multimedia Usage: Both corporate and personal consumers benefit from the service as it facilitates the use of diverse multimedia applications and enhancements the wireless internet experience. It enables real-time video conferencing, music download at a faster speed, uploading and downloading files at a speed that equals to wired broadband services.

Stay Entertainment: Internet offers multiple ways to keep the users entertained. For lightning fast internet speed and seamless network availability, users can enjoy online gaming, listen to their favorite music or watch movies online with their 3G internet connection.

Although, 3G internet technology is getting momentum both in urban and rural areas, there are still some places where this technology is not as effective as metropolitan cities like New York and San Diego. While telecommunication experts are hopeful to enhance the reach of both 3G and 4G (4th Generation) networks and make the services more affordable for the users, the increased traffic and the usage of mobile devices are the two main issues of concern for the tech experts. Moreover, to sustain a balance in the environment, there needs to take more precautions, as wireless rays often cause harmful radiation, which have adverse impact on the environment.

Motor Insurance Quotes – Are Motor Insurance Quotes Legally Binding?

Q: Are the motor insurance quotes I receive from insurance companies binding? If so for how long?

A: The answer to that is yes and no. Let us explain. If you receive motor insurance quotes from an insurance company – then that is the price they are going to charge you. However, they are not legally bound to quote you the same price if you call them back three days later.

It is likely you will receive the same quote from the same company provided there were no incidents from when you first received the quote, but just because it is likely doesn’t mean that the company is bound to stand to by the earlier quote.

A good way to find out how long the quoted rate is good for is to ask the agent or representative who is giving you the quote. Be wary of a hard sell at this point however as the agent is going to realize you will be requesting quotes from other companies.

Motor insurance quotes are liable to change suddenly due to market changes, new insurance legislation, or a driving offense that may have occurred. To avoid this we recommend doing all of your insurance shopping over a one or two day span. This will ensure you get the price that was quoted to you.

Lastly, we strongly recommend that you take comparison shopping seriously when it comes to finding the best deal on auto insurance. While it may sound like common sense, there are many drivers who don’t take the time to compare quotes from different companies and end up overpaying for their coverage as a result.

The Importance of Shoes

Shoes have become an important part of our everyday lives. Shoes were originally designed to protect our feet from cold weather, sharp objects, and uncomfortable surfaces. The early version of the shoe is thought to be a sandal of some form. As man’s knowledge of tools and the working of leather grew, so did the sophistication and quality of the average shoe. Shoes are shaped by the physical and economic environment of their surroundings. For example, the ancient Egyptians wore flip-flops woven from straw while the Dutch wore shoes carved from wood to protect their feet from damp marshy land they worked in.

With the passing of time shoes have become an integral part of daily lives. Shoes have passed on from being an item of luxury to an item of necessity. Fashion also played a role in the evolution of the shoe. The human psyche craves for an individual and unique identity. The nobility and upper classes saw shoes as an opportunity to fulfill this desire. The shoes got more and more extravagant. Cloth, velvet and tapestries began to be used. This was the birth of the shoe industry as we know it today. Today shoes are classified according to their use. They are casual and dress, work, sport and corrective.

All shoes fall in the casual category due to their characteristics. The differentiating factor is the purpose of the shoe. Casual shoes are designed and intended to convey an attitude of relaxation and informality. Casual shoe design has evolved with the passing time. Today’s casual shoes resemble formal dress shoes in many aspects. The distinguishing factor is the color of the shoe. Casual shoes range from flip-flops to sneakers and boots. The materials used in the manufacture range from leather, canvas and rubber to the modern petrochemical derivatives like plastics and xylenes.

Formal dress shoes are of two varieties – laced and lace less. Traditionally they are made from leather and tended to be expensive. The use of plastics and modern manufacture methods has brought down prices. The upper classes still prefer leather over what they consider cheap plastic. Women’s dress shoes may be a variant of pumps or sandals. The style of clothing decides the category of the shoe in case of women. Unisex shoes are a new product in the shoe market.

Sport shoes are specialized shoes designed and created to enable better performance in a particular sporting activity. Sport or athletic footwear is used in a number of sports like football, basketball, cricket, and track and field events. Climbing shoes are also a specialized type to footwear unsuitable to any other sport and even to walking due to its design. It is usually donned at the base of a climb. Basketball and tennis shoes have rubber soles to enable better grip on their respective courts. Sports like football, soccer, baseball and hockey use shoes with metal spikes on the under sole to give better grip for quick starts and stops. Hiking boots or trail boots are designed to support the ankle to prevent injury and to give good grip on rocky surfaces.

What Is Digital Marketing? A Guide to Marketing in Today’s Digital World

In the world of business development and branding, going digital is all the buzz. So just what is digital marketing and how can we use it to grow our businesses?

Digital Marketing Defined

Digital marketing is the advertising and promotion of businesses and their brands through digital media channels. Digital media, at the moment, includes websites, social media, radio, television, mobile and even forms of traditionally non-digital media such as billboards and transit signs. Essentially any marketing media that is delivered electronically is considered digital marketing.

This leaves only various forms of person-to-person (P2P) marketing, print advertising and direct marketing outside of the digital marketing umbrella. Even then, print ads, direct mail, print directories, billboards and posters are all starting to connect to their digital counterparts. With items like URL landing pages, QR codes, web banner advertising, online directories and text codes, traditional marketing and advertising almost always has a digital marketing connection.

Why the Focus on Digital Media?

The shift to digital media is being driven by marketing agencies, business owners and consumers alike. The ever-increasing demand to show quantifiable results makes going digital a dream for the digital marketing agency. Most digital media, including websites, social media and mobile advertising is much easier to track than traditional marketing media such as print advertising.

For business owners, many forms of digital advertising are very low cost. Having a web presence, engaging customers in conversations through social media and e-mail marketing are low cost alternatives to print advertising and direct mail. These digital channels are available to businesses of any size, and help to even the playing field for start-ups, small businesses and independent consultants seeking new business.

For consumers, the fast pace of life makes digital advertising a must. When consumers are in need of goods and services, gone are the days of thumbing through a phonebook to find them. Now, we whip out our mobile devices or head to our computers for answers – and we find them fast.

Using Digital Media to Build Your Business and Brand

No matter what size your business is – large or small to medium sized business / enterprise (SMB or SME) – you can effectively market your business through low-cost digital channels. The foundation of your marketing efforts will be your website. Invest wisely in your website, and be sure that it does the following:

  • Adequately represents your business and brand (look and feel, messaging)
  • Adequately speaks to your target audience
  • Can be found by searchers on top search engines
  • Is up-to-date and easily navigable
  • Provides multiple channels for customer communication
  • Connects to other marketing efforts

It is recommended that you work with a professional web design firm that is skilled in web development and search engine optimization. Because your website is the foundation to and from which all other digital channels will lead, it should be considered one of your top business investments.

Once you have your website complete, the next steps would be to launch regular monthly or bi-monthly e-mail campaigns, and connect with customers via social media. If you are truly on a shoestring budget, these are efforts that can be done in-house (by someone with the proper knowledge) or for a low cost by an outside digital marketing agency. Be sure that all of your efforts lead customers back to your website where they can fully engage with your business, products and services, and choose the channels through which they contact you.

If you’re interested in getting aggressive with search marketing, you can set aside some digital marketing dollars for search engine optimization and pay-per-click advertising. Many businesses today rely heavily on being found online to gain new customers. A common misconception among business owners is that simply having a website means that customers will find it. Not so. Your site must be built with specific key words and phrases, meta data, page content and linking strategies that will help it reach top search rankings.

Because many key words and phrases have stiff competition for top search rankings, you will need to supplement your organic search engine optimization efforts with pay-per-click advertising. Getting established with pay-per-click advertising campaigns can be a little daunting, but with a little time, effort and instruction, that too can be accomplished in-house, or for a reasonable cost through an outside digital marketing agency.

Beyond e-mail, social media marketing and search engine marketing, you can venture into a host of other digital marketing efforts. Mobile advertising, radio, television, electronic billboards and much more are available as marketing outlets. Whatever digital efforts you choose, they should all connect and tie into your foundation – your company website.

If you have the means, a wise investment would be to engage the services of a digital marketing agency to assist in your marketing efforts. Today, many digital agencies offer multiple levels of service to accommodate businesses large and small.